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Russell Ford as Panelist for ‘Navigating Political Change for Your Brand’

Ford Murray attorney Russell Ford was invited by Maine Public Relations Council to be a panelist in discussing the changing political climate and how to navigate it in the interest of your brand. Join us on April 7th from 8am-9:30am at the University of Southern Maine. Here is an excerpt from the event’s summary:

Does it feel like EVERYTHING has changed since the election? How do we, as business leaders and communications strategists (both in-house and agency partners) navigate the reality that politics is shaping everything from our big picture business decisions to the content in our news feeds? While there’s no avoiding a changing political landscape, we can learn to proactively navigate it and sometimes even leverage it for the good of our brands.

Join us to hear a talented panel of guests discuss how they’ve responded in the wake of the changes since the election. Hear how they proactively protect their reputation and how they’re maneuvering political issues to build visibility in 2017. Leave with a better understanding of how to maintain your brand and online reputation, engage your network and serve as a thought leader.

Attendees will learn:

  • Skills to create a proactive crisis communications plan – for brands that may or may not have political ties
  • Tips and tricks from professionals about how to react to public negativity
  • Strategies for elevating thought leadership by carefully wading into political waters

Panelists

  • Jason Sulham, Vice President, Broadreach Public Relations
  • Sean T. Findlen, Chief Communications Officer, Bates College
  • Russell Ford, Founding Partner of a business immigration law firm, Ford Murray
  • Nicole Clegg, Vice President of Public Policy, Planned Parenthood of Northern New England

MPRC is honored to welcome Tony Payne of Clark Insurance as our moderator. Tony is an APR, past MPRC president and Edward L. Bernay award recipient.

For the event page, click here.